Brand identity


Logo

ATHISON is the ancient name of the sacred river that flows down from the Alpine glaciers across the whole of Val d’Ossola leading into Lake Maggiore. The weaving of the first two letters of our name (A and T) gives life to our logo, an unmistakable red and white symbol that is found on all our products. Its geometry is modern, but with an ancient origin: it is inspired by the 13th-century engravings that were discovered in some local houses and it is the perfect image for our philosophy, based on a combination of tradition and modernity.

Brand identity